The rebrand heralds a new era for Elta as it celebrates 50 years in business and accelerates its agenda to move the dial on indoor air quality.
Major investment will be made into the company’s manufacturing capabilities this year and as of this month, the business previously known as Elta Fans will be repositioned as Elta.
Alongside Duct Products, sister company Fantech Ventilation in Ireland will also be unified under the Elta brand to create a cohesive presence across the industry and geographically.
This is a poignant branding transition for the company as it signifies an identity that better represents the company’s full capability beyond fan manufacturing.
‘Air Movement, Air Quality’ is the company’s new mantra which will encapsulate its vision, mission and comprehensive range of solutions.
As well as its industry-leading fan technology, Elta will continue to invest in its air handling units, noise control equipment and controls to provide markets with holistic solutions that futureproof against the demanding challenges of modern society.
Elta’s engineering expertise and bespoke manufacturing approach are both fundamental to this and will therefore see a significant investment into its factories which will help meet increased demand for full system specifications.
Mark Rickard, CEO at Elta said, “This strapline underscores two pivotal aspects that are at the heart of our business. ‘Air Movement’ signifies our commitment to engineering excellence, innovation and precision in every aspect of our products. Meanwhile, ‘Air Quality’ emphasises the role we play in ensuring cleaner, healthier and safer indoor environments.”
Mark Rickard will be supported by his senior leadership team in embedding this new vision across the business.
It includes Damian Buxton, CEO and Vikrant Bhatt, Director for England, Wales and Scotland, Mark Russell, Managing Director for Ireland and Chris Schofield, Managing Director for Northern Ireland.
Commenting on the rebrand and structure of the business, Chris Schofield said, “Between Duct Products, Fantech Ventilation and Elta Fans, we have been sharing knowledge and collaborating for many years already, so this move to unify all three brands under Elta is the next logical step, and we are excited about the future.
Ultimately, with this move, we can build any type of fan or ventilation system required, which people sometimes don’t realise. We often see a simple enquiry evolve into us delivering a full solution and that’s what this investment into the business is all about.
“We are well known for our industry-leading fans – a critical element of any ventilation system.
“However, industry professionals know that there is so much more to ventilation specification – and our business is well-equipped with a wide suite of solutions and technical expertise to lead the charge on improving air quality throughout the built environment.”
2 Greenway Industrial Estate, Conlig, Newtownards, Co Down BT23 7SU
T: +44 (0) 28 9147 1121
E: ni@eltauk.com
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