To mark the occasion, the leading contractor has launched a new brand identity and website, and is proud to announce it’s new mechanical division…
Leading electrical and mechanical contractor Braham Group has injected light and life into projects of all shapes, sectors, and sizes for half a century, offering a full, seamless service to all clients. This commitment to excellence started in 1972 when Paul Braham founded Paul Braham and Sons Ltd. in Newry, and the company has been through several premises and brand names on their journey.
Now, they are once again ready to embark on a new chapter as “Braham Group”. The new name reflects their expansion and ability to provide a complete installation package to clients, including Electrical Contracting, Mechanical Contracting, and the successful Street and Floodlighting division. With approximately 40 full-time members of staff, as well as over 100 sub-contractors and self-employed engineers, and a fleet of 24 vehicles, their experienced and versatile team continues going from strength to strength, as Braham Group reaches new heights in this latest venture.
A New Chapter
Formally announcing to the market that contracting business may come as a surprise to some, however, the company has also been operating in this sector for the past few years. Recently, their portfolio has expanded to include combined mechanical and electrical services installations.
“From September 2020, we just decided that it was time for a mechanical part of the business. It was a ‘walk before you can run’ approach, to start small and grow into larger projects,” explained MD Ciaran McQuaid. “We had been working at it for the past couple of years, but ‘under the radar’. When we went through the rebranding, the mechanical division was a natural element that needed to be added to the brand, so it was a good time to announce it.”
“Some clients also prefer to get the whole package from one company, so that they are dealing with only one person. It might just help us win someone over at the end,” added Director Jason McQuaid. “Electrical is always going to be our primary element, but we have the option of providing the mechanical installation in projects that suit us.”
It is still early days for the new division, but there are expansion plans.
“In the long term, we intend to get closer to the electrical side of the business in terms of growth and size, but we will move at a pace that works for us,” Ciaran commented.
Braham Group has provided both electrical and mechanical installations for several prestigious projects, including the Translink Train Station in Portrush, the Belfast Transport Hub, and Warrenpoint Credit Union building.
A New Vision
In the past few years, with operations at full steam on both sides of the border, and expanding beyond electrical services and wholesale, it was time also for the Braham brand to evolve. After a six month process, the company launched their new image and logo name of Braham Group to reflect their whole portfolio of services: Electrical Contracting, Mechanical Contracting and Street and Floodlighting. After 18 years using the Braham Electrical logo, the whole team contributed ideas for the company’s
“facelift”.
“The branding company gave us a few options, and we got input from the staff before arriving at the final design,” explained Director Jason McQuaid. The website was completely redesigned from scratch rather than changed, with a focus on showcasing completed projects and giving customers a better understanding of the services provided by the company.
Moving Forward
With the launch of the mechanical installation division, Braham Group offers a complete services package to their clients and has secured exciting prospects for the following years. According to MD Ciaran McQuaid, EV charging is definitely a sector to invest in moving forward. “We are going to focus on EV charging in general, but more at a commercial level, as in EV for buses and cars,” he commented. “That is where a big piece of the workload is going to be, and in which we are going to be expanding over the next 10 years”. The company has started its expansion into EV charging with the Translink EV Superchargers project. The first phase of the job provided the launch of Translink’s new scheme to install EV chargers across all its bus stations and maintenance facilities in Northern Ireland. The first two sites were the Milewater Service Station and the Short Strand Bus Station, and over 50 superchargers were installed. The second phase of the project will mirror the first one, with new supercharger installations at Coleraine and Pennyburn (Derry) Bus Depots.
Braham Group’s projects for the near future also include transport, residential, commercial, and educational endeavours, such as Yorkgate Train Station in Belfast, Sprucefield Retail Park in Lisburn, Dundalk Institute of Technology and Dublin City Age Friendly Housing with Support in Inchicore.
HEAD OFFICE:
7a Charlotte Street, Warrenpoint, Co. Down, BT34 3LF. T: +44 (0)28 4177 2989
DUBLIN:
Unit 5B, Fingal Bay Business Park, Balbriggan, Co. Dublin. T: +353 (0)42 933 0555
E: info@braham-group.com – www.braham-group.com
